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At Circularity Edge® we believe businesses can be a primary engine of change to accelerate the transition to a sustainable, circular economy.

• Businesses can innovate with new concepts, products, services and business models.
• Businesses are results oriented and can use economic leverage to deliver change in material flows, and in beneficial social and environmental outcomes.
• Businesses have contributed negatively to the problems arising from the linear economy and increasingly see the need to be part of the solution 

A sustainable, circular economy is one that is regenerative and restorative by design. It follows Nature's model, uses clean renewable energy, maintains clean water and cycles materials safely after use in technical and biological nutrient cycles. Our goals include:

• Eliminate the concept of waste
• Choose materials that are safe to cycle in technical and/or biological cycles
• Keep products and materials in use at their highest quality and value as long as possible with repair, upgrading and re-manufacture.
• Enable product and material collection and re-utilization after use 
• Regenerate natural systems

We call for creating a sustainable circular economy because simply bending the current linear economy's "take, make, sell, buy, use and dispose" model into a loop is not automatically sustainable on an economic, environmental and social equity basis,