🌍 About Circularity Edge

For more than four decades, Ken Alston has pursued a single question:

This inquiry began long before sustainability became a corporate trend.
Long before ESG.
Long before “net zero” dashboards and compliance frameworks.

It began with a deeper realization:

Sustainability is not a program or performance metric.
It is the responsibility to sustain the conditions that make life possible — for all species, forever.
 

Modern sustainability has drifted far from this meaning.
It has become fragmented, performative, and predominantly 2D — a checklist layered on top of linear business models.

Circularity Edge was created to restore coherence:

• semantic coherence
• scientific coherence
• systemic coherence
• ethical coherence
• economic coherence
   

And most importantly:

This is the foundation of Sovereign Sustainability™.

 Most companies are still operating on outdated assumptions:

• that sustainability = reduced harm
• that “life cycle” applies to non-living products
• that “decarbonization” is a coherent strategy
• that circularity means recycling on steroids
• that ESG compliance = transformation
• that business can thrive while ecological conditions collapse
   

These assumptions generate systemic risk — not resilience.

We call this:

The systematic destruction of the conditions required for life — and business — to continue.

Vitacide Risk™ shows up as:

• supply chain breakdown
• regulatory shocks
• materials scarcity
• Infraructure fragility
• energy instability
• increasing cost of doing business
• brand incoherence
• innovation stagnation
   

Companies cannot solve 3D problems with 2D tools.

Circularity Edge provides the 3D architecture.

  Circularity Edge helps CEOs, founders, and executive teams:

• build resilience into their operating systems
• redesign business models for profitable circularity
• eliminate Vitacide Risk™ across the value chain
• bring coherence to brand, product, and strategy
• unlock innovation grounded in Nature’s logic
• communicate with authority and integrity
• realign decision-making to 3D, life-supporting principles
   

Our services include:

• Sovereign Sustainability Diagnostic™
• Business Model Circularity Mapping
• Executive Strategic Advisory (Retainer)
• Brand & Communication Coherence Audits
• Product & Packaging Circularity Review
• Keynote speaking and board briefings
   

Everything we do is grounded in Nature’s operating system — translated into business reality.
 

Discover where Vitacide Risk™ is emerging inside your business.

 For CEOs and founders seeking clarity or a sovereign redesign of their business model. 

 Deepen your understanding of Sovereign Sustainability™ 

Bring Sovereign Sustainability™ to your leadership team, board, or event.

 Share your journey with an international community of change-makers.