Signed in as:
filler@godaddy.com
Consulting Services for Small Businesses
Design Like Nature™ (DLN)
The Tactical Tetrahedron™ (TT)
The Tactical Tetrahedron™ (TT)
A systems architecture that mirrors the cycles, logic, and regenerative patterns of living systems.
The Tactical Tetrahedron™ (TT)
The Tactical Tetrahedron™ (TT)
The Tactical Tetrahedron™ (TT)
A 3D decision model that exposes blind spots, illuminates contradiction, and reveals the geometry of coherence inside any business.
Vitacide Risk™
The Tactical Tetrahedron™ (TT)
Carbon Coherence™
The hidden threat that most companies are accelerating without realizing it — and the diagnostic lens we use to identify and prevent systemic breakdown. .
Carbon Coherence™
Life Cycle → Use Cycle™
Carbon Coherence™
A crucial shift beyond “decarbonization.”
Carbon is not the enemy; incoherent carbon is.
We identify how to restore carbon to its proper forms and places.
Life Cycle → Use Cycle™
Life Cycle → Use Cycle™
Life Cycle → Use Cycle™
Living things have life cycles.
Products, materials, and human-made systems have use cycles.
This semantic correction changes design, policy, strategy, and innovation.
Leadership
Kenneth Alston — Co-Founder & Chief Architect
Kevin De Cuba — Co-Founder, Circularity Edge & Americas Lead
Kevin De Cuba — Co-Founder, Circularity Edge & Americas Lead
Ken Alston is one of the longest-practicing sustainability strategists in the world.
Milestones include:
- Founded one of the first corporate sustainability departments in the U.S. (1992)
- CEO of McDonough Braungart Design Chemistry (MBDC)
- Employee #2 at GreenBlue and co-creator of the Sustainable Packaging Coalition
- Directed the formation of the first Cradle to Cradle Product Certification (Version 1.0)
- Senior Advisor to CEPA and founding speaker at all CEFA forums
- U.S. State Department Envoy (Earth Week Germany Tour)
- Author of Real Circularity™
- Creator of DLN™, TT™, Vitacide Risk™, Carbon Coherence™, Use-Cycle Logic™
- Host of the Circularity Catalyst Podcast
- Advisor to governments, universities, and global organizations
Ken’s work has influenced thousands of leaders across the Americas, Europe, and beyond.
His mission:
To restore the true meaning of sustainability and equip leaders with the frameworks needed to sustain life — and business — for generations.
Kevin De Cuba — Co-Founder, Circularity Edge & Americas Lead
Kevin De Cuba — Co-Founder, Circularity Edge & Americas Lead
Kevin De Cuba — Co-Founder, Circularity Edge & Americas Lead
Kevin De Cuba is a long-time collaborator and trusted partner in bringing Circularity Edge’s mission to the Americas.
Milestones include:
- Director of Sustainability, Organization of American States, Washington, DC.
- Founder of the Circular Economy Platform of the Americas (CEPA)
- Co-creator and host of the Circular Economy Forum of the Americas (CEFA)
- Key facilitator of circularity adoption across Latin America and the Caribbean
- Specialist in cross-cultural implementation and regional ecosystem development
- Connector of governments, businesses, and academic institutions to enable systemic transformation
Kevin and Ken have worked together for more than 15 years, beginning when Kevin heard Ken speak at a Chicago conference and sought him out immediately afterward.
Kevin leads Circularity Edge’s impact across Spanish-speaking territories, the Caribbean, and Latin America
His mission:
Kevin’s mission is to translate and activate Sovereign Sustainability™ across the Americas, building practical pathways for governments, businesses, universities, and regional ecosystems to adopt true circular, life-supporting systems.
Consulting Services for Small Businesses
Sustainability was never about saving the planet.
It was about sustaining the conditions that allow life — and business —to flourish.
This is the work of Sovereign Leaders,
This is the work of Circularity Edge.
We help leaders build companies worthy of that responsibility.
Our Partners
