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For Business Leaders
Designing Companies That Grow Profitably and Sustain the Conditions for Life on Earth™
A new architecture for business — grounded in Nature’s 3D logic and aligned with the cycles that sustain life.
Not another checklist. Not incremental improvement.
A sovereign transformation.
The World Has Changed. Your Business Must Too.
Most sustainability models still operate in 2D — linear, fragmented, and reductionist.
Business operates in 3D — dynamic, interdependent, alive.
Nature operates in cycles — continuous renewal, coherence, and flow.
When companies use outdated 2D frameworks to run 3D systems, they face:
- supply chain fragility
- regulatory shocks
- resource scarcity
- innovation stagnation
- brand mistrust
- operational incoherence
This is Vitacide Risk™ — the systematic destruction of the conditions required for life (and for business) to continue.
We help leaders see it, measure it, and eliminate it.
What Is Sovereign Sustainability™ ?
Sovereign Sustainability™ is the union of:
1. Sustainability in its original meaning
To sustain the conditions that support life on Earth — for all species — forever.
2. Circularity in its true form
A system with a cycle — modeled on the life cycle of living things, not an industrial metaphor.
3. Sovereignty of decision-making
Business leaders reclaim the authority to design their organizations in alignment with Nature’s operating principles.
This is not compliance.
Not optics.
Not incrementalism.
It is structural. Geometric. Linguistic. Philosophically coherent.
It is the foundation of resilient, future-proof enterprises.
The Four Pillars of the Circularity Edge Approach
Design Like Nature™
Your operating model is redesigned according to the logic, patterns, and cyclicality of living systems.
The Tactical Tetrahedron™
A 3D model that exposes blind spots in linear thinking and reveals conditions for true coherence.
Carbon Coherence™
A science-based correction to the misuse of “decarbonization.”
Carbon is not the enemy — incoherent carbon is.
Life Cycle → Use Cycle™
We restore semantic precision:
Living things have life cycles.
Human-made products have use cycles.
This single shift changes everything.
Who We Work With
We guide:
- CEOs and founders
- C-suite executives
- Boards and strategy teams
- Sustainability, innovation, and product leaders
- Government and intergovernmental organizations
- Universities and global institutions
If you are responsible for the future viability of your organization, we can help.
Our Three Lanes of Engagement
🔵 Explore the Worldview
Learn the foundational concepts of Sovereign Sustainability™.
→ Visit the Frameworks
→ Read Insights
→ Listen to the Circularity Catalyst Podcast
🟧 Gain Clarity
Discover where Vitacide Risk™ is emerging in your operations.
→ Take the Sovereign Sustainability Diagnostic™
🔴 Transformation
Work directly with Ken Alston as your strategic advisor.
→ Engage Sovereign Advisory™
→ Book Ken as a keynote speaker
→ Request a Board briefing
Why Ken Alston?
- Pioneer of corporate sustainability (1992)
- Former CEO, McDonough Braungart Design Chemistry (MBDC)
- Implementer of the Cradle to Cradle movement’s early institutional foundations
- Initiator of the Sustainable Packaging Coalition
- Founder member & senior advisor of CEPA / CEFA
- Speaker for the U.S. State Department (Germany Earth Week Tour)
- Co-author of Real Circularity™
- Creator of:
- Sovereign Sustainability™
- Design Like Nature™
- The Tactical Tetrahedron™
- Vitacide Risk™
- Carbon Coherence™
- Use-Cycle Logic™
More than 40 years spent helping organizations grow profitably while sustaining the conditions for life.
Start Here
Take the Diagnostic
Be a Guest on the Podcast
Book a Strategy Call
A 20-minute assessment revealing where your business is exposed to Vitacide Risk™.
Book a Strategy Call
Be a Guest on the Podcast
Book a Strategy Call
Explore where you want your business to go — and how Nature’s operating system can get you there.
Be a Guest on the Podcast
Be a Guest on the Podcast
Be a Guest on the Podcast
Share your journey with a global audience of innovators and change-makers.
Copyright © 2025, 2026 Circularity Edge, LLC - All Rights Reserved.
Circularity Edge™, Design like Nature™, Vitacide Risk™, Sovereign Sustainability™, Carbon Coherence™ and Use-cycle Logic™ are Trademarks of Circularity Edge, LLC
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