Circularity Edge is the home of the Sustainability Signal.
We help founders, executives, and innovation teams design regenerative systems, brands, and products — before the world sees them.
Sustainability isn’t a checklist.
It’s not a department.
It’s not circularity.
It’s a state of coherence — a system’s ability to sustain the conditions for life over time.
Most systems aren’t designed for that. They’re optimized for extraction.
That’s why I’ve spent decades designing what comes next:
If you’re…
✅ Launching a product, brand, or business
✅ Stuck in sustainability “theater” or surface-level circularity
✅ Ready to root your work in systems that regenerate trust, energy, and life
This sustainability signal is for you.
Let’s design it right — from the beginning.
You don’t need another consultant. You need coherence at creation.
1:1 ideation-stage partnership for regenerative innovation. For founders, executives, or brand leaders creating something that must be coherent at its core.
Self-assessment + custom debrief for individuals or teams needing clarity, not chaos.
Intimate strategy + practice cohorts for those integrating the sustainability signal into their leadership or org.
Long-term sustainability signal embedding inside orgs, networks, or institutions.
What Shifts When You Align with the Sustainability Signal?
CircularityEdge is co-stewarded by Ken Alston and Kevin de Cuba—
Two long-time collaborators with decades of applied experience in
circular economy design, sustainable systems transformation, and signal-based leadership.
Ken’s work in sustainability predates the buzzwords. From launching one of the world’s first corporate sustainability teams to co-creating the field of real circularity, he brings lived wisdom, architectural clarity, and unshakeable signal to everything he does. This site is where it all converges — for those ready to shift from noise to knowing.
Kevin is the Founder of the Americas Sustainable Development Foundation and theCircular Economy Platform of the Americas.
Together, we hold and transmit the Sovereign Sustainability Signal for North, Central, and South America and the Caribbean.
We are not optimizing the old world.
We are broadcasting a coherent frequency
for the world that is longing to be born.
Sustainability isn’t a checklist. Circularity isn’t just loops.
We’re here to design sovereign systems — ones that reduce what harms life and increase what supports it.
That means stepping out of old paradigms, and into fractal coherence.
A trust-based portal for professionals
DIY tools and assets for applying the signal
Our allied platform in the UK and EU
Copyright © 2025 Circularity Edge, LLC - All Rights Reserved.
Circularity Edge™️ and Design like Nature™️ are Trademarks of Circularity Edge, LLC
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.