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This circular economy diagram shows the potential intervention points (as red arrows) in a more sustainable business cycle.
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The Ellen MacArthur Foundation's circular economy diagram, the so-called 'butterfly diagram' is based on the Cradle to Cradle Technical and Biological Nutrient cycles of William McDonough and Dr. Michael Braungart.
Note: In reality, the technical cycle is NOT separate from, but rather is in the biological cycle. Read more about this important limitation below.
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Design Like Nature™ represents Nature's operating system. This circular economy diagram is one 2-dimensional face of a 3-dimensional structure - a tetrahedron,
Click the Image for more information on how Nature's sustainable operating system can be embedded in your business.
The so-called Butterfly circular economy diagrams represent two separate "wings" for biological and technical cycles. This creates an artificial divide that doesn't exist in reality. In fact, the technical cycle is fundamentally a subset of the broader biological cycle, or biosphere. Here's why:
By presenting the technical cycle as a separate wing, the Butterfly Diagram may inadvertently reinforce the flawed notion that human technical systems operate independently from natural systems.
In reality, a more accurate representation of this circular economy diagram would show the technical cycle nested within the larger biological cycle, emphasizing our dependence on and responsibility to the biosphere.
This perspective is crucial for developing truly sustainable circular economy practices that recognize the technical cycle's place within, not apart from, the Earth's biological systems.
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