Ken Alston’s next two books extend the central question behind Circularity Edge’s diagnostic work: why credible sustainability efforts keep hitting a ceiling.
Perfectly Wrong examines how AI may accelerate sustainability answers built on assumptions no one has audited. As organizations use AI to draft strategies, reports, claims, and board materials, the risk is not only that AI gets something wrong. The deeper risk is that it fluently reproduces the same sustainability consensus that has already failed to produce transformation.
Our Common Future Now develops the deeper 40-year diagnosis: sustainability has a belief problem business has not yet named. The book examines how the field’s original promise became narrowed, translated, and absorbed into business-as-usual, and why better frameworks, better reporting, and better implementation have not been enough.
Together, the books frame the work Circularity Edge now offers: find the hidden assumptions before more strategy, investment, AI work, or public positioning is built on top of them.
Ken’s first book was co-authored with Rachel S. Kan.
For more details on Ken Alston’s book Real Circularity: The Practices And Approaches To Turn Theory Into Reality, co-authored with Rachel S. Kan, please click the link below.