Ken Alston's YouTube Videos & Channel

It's time for a paradigm shift. Introducing a new approach inspired by nature's sustainable system. With this revolutionary framework, you'll discover solutions that are not just effective, but regenerative. Join the movement towards a brighter, more sustainable future. It's time to reimagine your business, brands, and products with nature as your guide. Are you ready to make the change?" 

  In this executive Masterclass, I go deeply into the question of unsustainability to reveal why we've been unable to solve the global problem of achieving sustainability. This in not a trivial exercise and requires your patience in watching the complete transformation as it is unveiled to the end.  Using a unique, "axis-shifting" analysis, I transform the original sustainability problem and the triple bottom line approach to reveal the hidden, underlying issue that's the real driver of un-sustainability.  

 Are you ready to innovate and redesign your products and services using nature's sustainable system as your guide? It's time to rethink everything. Say goodbye to outdated practices and hello to a new era of sustainability-driven innovation. This fresh approach offers solutions that not only benefit your business but also the planet. It's time to lead the way in sustainable innovation. Are you ready to transform?" 

Conventional Advertising and PR agencies don't have a clue about business sustainability and the circular economy. AND IT SHOWS! Greenwashing is prevalent and all it needs is an experienced hand to mentor marketing in how to connect and add value with sustainability in place of hype that turns customers off your brands and products.