Not the ones you’d state in a board meeting. The ones your decisions reveal.
Most sustainability programs fail for the same reason.
They fail because the beliefs actually governing the decisions — in the boardroom, in the budget cycle, in the moment when sustainability and short-term performance come into conflict — were never surfaced, never named, and never worked through.
There is a gap in almost every organization between what its leaders say they believe and what their decisions show they believe.
That gap has a name: the Belief Gap.
And until it is mapped, it cannot be closed.
WHAT THIS IS
The Executive Belief Gap Map™ is a personalized diagnostic built on forty years of pattern recognition across hundreds of organizations.
It is not a survey.
It is not a quiz.
It is not a personality profile.
It is a rigorous, structured analysis of where your stated sustainability commitments and your operative beliefs diverge — and where that divergence is costing your business.
You complete a structured intake form — fifteen questions designed to surface beliefs through the evidence of actual decisions, not stated intentions.
I review your responses personally.
Within five business days, you receive your Belief Gap Map — a clear, written analysis that names the gaps, locates where they are showing up in your decisions, and identifies the highest-leverage point for closing them.
WHO THIS IS FOR
This is for executives and senior leaders who:
- Have made sustainability commitments that are not fully holding under business pressure
- Sense a gap between what their organization says and what it does — but haven’t been able to name it precisely
- Are preparing a significant sustainability investment and want to understand what belief architecture is currently in place before they commit
- Have read enough to know that the problem is deeper than strategy — and want to know exactly where it sits in their own organization
WHAT YOU RECEIVE
Your Executive Belief Gap Map is a structured written document — typically four to six pages — that includes:
- The belief pairs where your responses reveal the most significant divergence between stated and operative beliefs
- The specific decisions and patterns that evidence each gap
- An assessment of where each gap is most likely showing up in your organization’s sustainability performance
- The single highest-leverage belief shift available to you — the one change that would have the greatest downstream effect on your results
- A clear recommended next step
SAMPLE OUTPUT
The names and organizational details in this sample have been changed. The belief gaps and their analysis are real.
THE INVESTMENT
$197
Five business days from the moment your completed intake form arrives.
AFTER YOUR MAP
Your Belief Gap Map is a standalone deliverable. It is complete and useful on its own.
If after receiving it you want to work through what it reveals in a live conversation, two options are available:
Circularity Catalyst Session — A focused 90-minute working session built around your map. $950.
Dedicated Diagnostic Interview — A full deep-dive engagement that takes the map further into your organization’s specific situation and produces a comprehensive action framework. $2,500.
Both are available by application. Your map is the natural starting point for either.
ABOUT KEN
I have spent forty years working at the intersection of business and sustainability — as the person who created the sustainability director role at SC Johnson, as the program manager who launched the Sustainable Packaging Coalition, and as the executive who managed the formation of the Cradle to Cradle Products Innovation Institute.
In that time I have seen the same pattern repeat across organizations of every size and sector.
The belief gap is real. It is diagnosable. And it is closeable.
The map is where that work begins.
— Ken Alston, Founder, Circularity Edge
What beliefs are actually running your sustainability decisionsGet Your Belief Gap Map — $197
Get Your Belief Gap Map — $197