Our Common Future Now
The Belief Problem Business Has Not Yet Named
40 years in the making, by Kenneth Alston.
I entered this work around the same time the world formally agreed on what “sustainable development” was supposed to mean. Four decades later, despite extraordinary effort, innovation, and investment, we find ourselves facing worsening ecological decline, widening inequality, and increasing strategic confusion inside organizations.
This book asks a simple but uncomfortable question:
Why are we less sustainable today, on almost every measure, than when this journey began?
Our Common Future Now is my attempt to answer that question honestly, drawing on 40 years of experience in corporate sustainability, regenerative design, and systems transformation.