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The Hidden Business Threat Already Showing Up In Your Financials
They're symptoms of a business model that's destroying its own operating environment.
Ken Alston explains how your company may be at serious risk and what you can do about it.
Vitacide Risk™ is the hidden risk every business faces when its actions, products, or strategies unintentionally undermine the very conditions that support life. Unlike financial or reputational risk,
Vitacide Risk™ measures the degree to which a company erodes ecological, social, or cultural vitality in pursuit of growth. Left unchecked, it’s the silent liability that can destroy long-term resilience, trust, and market relevance — but when identified and managed, it becomes a catalyst for regenerative innovation.
But they have business models that treat natural systems as infinite and free
I came to the USA to help set up one of the first corporate sustainability departments in a major multinational fast-moving consumer products company.
I worked with William McDonough and Dr. Michael Braungart in a variety of roles including as Bill's Chef of Stadd and CEO of their consulting firm MBDC, LLC.
I helped to start up the non-profit "Green Blue Institute" in Charlottesville, VIrginia, and headed up their majot initiative the Sustainable Packaging Coalition.
While CEO of MBDC, LLC, I managed the formation of the Cradle to Cradle Products Innovation Institute and oversaw the development of tits Product Certification program.
My proprietary 3-dimensional model shows how businesses can operate like living systems.
My 7-step system to move from from linear extraction to regenerative growth.
One-day intensive for senior leadership teams that reveals where your business model creates vitacide risk and identifies opportunities for competitive advantage.
One-Day Leadership Intensive: $5,000
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