The danger of assuming we mean the same thing. Imagine I invite you to play football after work. As an Englishman, I arrive carrying a round ball. As an American, you arrive carrying an oval one. Neither of us is wrong. Neither of us misunderstood the invitation. We both understood the word football. The problem […]
Category: The Inquiry
Why Has Sustainability Produced So Much Activity… Yet So Little Transformation
The first essay in The Inquiry. For more than forty years, one question has guided my work. Why has business sustainability produced so much activity—and yet so little transformation? Circularity Edge Intelligence is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. It is not a […]
What Sustainability Was Meant to Mean
Before we can improve sustainability, we need to know what we mean by it. Few words in modern business are used more often—and defined less carefully—than sustainability. Over the past four decades, it has appeared in annual reports, corporate strategies, international agreements, university courses, government policies, and investment frameworks. It has become one of the […]