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WHAT IS SUSTAINABLE DEVELOPMENT?
SUSTAINABLE DEVELOPMENT
Sustainable development is usually misquoted and misrepresented by most people - including most consultants.
Most people quote just ONE SENTENCE from this original, 400-page report and think it defines sustainable development!
"Sustainable development is (the) development that meets the needs of today without compromising the ability of future generations to meet their own needs."
THIS IS NOT THE WHOLE PICTURE!
THE TWO STRATEGIES OF SUSTAINABLE DEVELOPMENT
ELIMINATE POVERTY
The OVERRIDING PRIORITY of sustainable development is the essential needs of the world's poor.
This is why it is the United Nations' #1 of the sustainable development goals (SDGs).
This priority concept of sustainable development is usually completely missing from most sustaibilty discussions because most people have never even bothered to read the foundational report on this important topic.
Organizational Change
You can see from the FULL DEFINITION of sustainable development that the most often quoted definition is only the first sentence of the chapter (#2) entitled "Towards Sustainable Development.
Sustainable development is TWO CONCEPTS!